Enlarging a GoPro photo for a billboard advert

Enlarging a GoPro photo. It is not every day you get a photo of yours being blown up to a staggering size and then placed onto a huge billboard. It was used to promote the entire season (2017/2018) of concerts and events at the ADDA – Auditorio de la Diputación de Alicante, which is the main auditorium in the province of Alicante -Spain.

The massive billboard outside the auditorium, to compare the size have a look at the pedestrian passing underneath

If you look at the banner, it is 43.5 by 5.6 metres in dimension, which means the actual image I shot has been successfully enlarged to 7.5 by 5.6 metres and is still clear and not distorted or pixelated. What makes this even more surprising for me was that I took the photo using my using my GoPro Hero 4 black – on holiday in Formentera one of the Balearic Islands (Spain). I was on a friend’s sailboat and took a few holiday snaps using my Panasonic Lumix and when I was in the water, my little GoPro. I have included another few images of the trip, I particularly like the plunge my son made, especially the composition of the anchor and the bubble trails he left behind when impacting the water.

Love the impact bubble pattern

The slogan for the 2017/18 season was “Submerge Yourself in the Music” which explains why they ended up using my photo.

My Panasonic Lumix bridge camera

All the photos were shot using the most neutral settings, I find the standard GoPro colour settings a bit too vivid and sharp for my liking, so I use the Protune settings and make sure the contrast and clarity are flat. I then treat the colours using Lightroom.

The original GoPro photo